The Innovation That Drives the World’s Largest Yarn Manufacturer
Parkdale is a North Carolina-based yarn manufacturer. In fact, it is the largest buyer of U.S. cotton in the world, and makes more yarn than any other manufacturer, globally. With twenty-seven plants and distribution facilities in North and Central America, Parkdale has been a critical part of the American apparel supply chain for over 100 years. In recent years, the company has doubled down on research and development through their Advanced Materials division. Wright Creative led the redesign and relaunch of the Parkdale corporate site, establishing brand visual standards and building a brand asset library, inclusive of new logos, video and imagery.
A focus on the future means a focus on emerging leaders at Parkdale. Wright Creative is helping Parkdale with it’s internal content market, as well as its external, B2B efforts.
Redemption Song is the inspiring tale of Howard University’s soccer dominance from the early ’70s, a story that had never been fully told. Brought to ESPN Films by Mark W. Wright, a Howard alum, the film — which was directed by Kenan Holley and executive produced by Spike Lee — took players back to their heyday, when they fought tooth and nail against the NCAA’s racist attempts to discredit them. In the end, according to Lincoln Phillips, Howard’s soccer coach at the time, “it was redemption”.
We had to include this picture of Trinidadian Eddie Holder with the NCAA championship trophy from 1971.
The Making of Redemption Song
When we sat Mario “Zero” McLennan down, the former Jamaican National Team star had no idea he’d be going back in time — to 1974, when he was a crowd-pleasing dribbler with the invincible 1974 Howard University soccer team that recorded a perfect season (19-0-0). During the making of Redemption Song — which tells the story of the inspiring tale of Howard’s soccer dominance from the ’70s — we managed to find never-before-seen footage of McLennan and his former teammates accomplishing a feat that, to date, has yet to be equaled or surpassed.
Behind the scenes with Howard’s legendary coach Lincoln T. Phillips.
ESPN personality Maria Taylor shared the stage (and the mic) with “Redemption Song” producer Mark W. Wright at the premier.
When “Redemption Song” premiered at Howard, it was a reunion for many of the players from those great Bison teams.
It was important to director Kenan K. Holley that Rick Yallery-Arthur (left), Ian Bain, Lincoln Phillips and Mario McLennan were involved in shooting.
Sunbelt Rentals: “We’re Not Just Machines…”
Hurricanes are among the most dangerous and destructive storm systems in the world. Each year, the heavy rain, strong winds, floods, and coastal storm surges pose a significant threat to lives and properties. Each year, Sunbelt Rentals, the premier rental equipment company in North America, is there when the inevitability of this time comes. “We’re not just machines,” a Sunbelt Rentals employee said in a video produced by Wright Creative Productions that documented the company’s efforts in 2017. Whether it was the removal of thick sheets of drywall, white popcorn ceiling remnants, jagged wood two-by-fours, and scattered pieces of broken tree limbs, this video showed Sunbelt’s employees how their work affects the people they help.
Director of photography Tyler Adams and Mark Wright commiserate on set.
Trevon Bradley (left), a Sunbelt service manager, gave us a lesson in big equipment (while Tyler Adams paid attention to every detail).
We wanted to replicate a storm; Sunbelt provided everything — the truck, the lights, even the water (for rain).
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.